> ## Documentation Index
> Fetch the complete documentation index at: https://docs.b2bsignals.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns overview

> What a campaign is, what Draft, Running, Paused, Finished and Archived mean, and what you can do in each.

A campaign writes to people for you, step by step, from a LinkedIn account you connect. This page explains how a campaign is laid out and what each status lets you do.

Nothing sends until you launch. Campaigns need a plan that includes them, see [Plans](https://docs.b2bsignals.ai/getting-started/plans.md).

## Where to find things

**Campaigns** has three tabs at the top: **Campaigns**, **Approvals** and **Templates**. The list can be filtered by **All**, **Running**, **Drafts**, **Paused**, **Finished**, **Needs you** and **Archived**. **Needs you** shows campaigns where a message waits for your OK or a sender needs attention.

The list's **People** column counts people, the same way the campaign's **In campaign** does. Someone added to a campaign twice counts once.

| You see | What it means |
| - | - |
| "86 of 240" | 86 of the 240 people in the campaign have been written to or invited |
| "12 waiting to start" over "Not launched yet" | A draft with 12 people in it. They start when you launch. |
| "Not launched yet" | A draft with nobody in it yet |
| "No one yet" | A launched campaign with nobody in it. "Waiting for new people" means it starts people as they join. |
| "Everyone reached" | A finished campaign, with how many people it had |

Open a campaign and you get four tabs:

| Tab | What it's for |
| - | - |
| **Overview** | On a draft, the three checks before launch. After launch, what needs you and how it's going. |
| **People** | Everyone in the campaign and where they are. See [Add people](https://docs.b2bsignals.ai/campaigns/add-people.md). |
| **Steps** | What gets sent, in what order, and how long to wait. See [Steps and messages](https://docs.b2bsignals.ai/campaigns/steps-and-messages.md). |
| **Settings** | Senders, schedule, approvals, replies, who gets in and writing rules. |

## What each status means

| Status | Does it send? | What you can do |
| - | - | - |
| **Draft** | No. Nothing sends and nobody is written to. | Change anything. **Launch** or **Schedule** it. Delete it. |
| **Running** | Yes, inside the schedule and the sender's limits. | **Pause** it. Change settings. Add people. Steps are read only until you pause. |
| **Paused** | No. Nothing goes out until you resume. | Edit steps, including on the **Canvas**. Approve messages, which go out after you resume. **Resume** it. |
| **Finished** | No. Everyone in it is done and nothing is feeding it new people. | Read the results. Archive it. |
| **Archived** | No. Settings are read only and the results are kept. | **Unarchive** it. It takes nobody new. |

A running campaign can show one of two extra words next to its status:

* **waiting for new people**: nobody is in progress, and the campaign starts people as they join.
* **starting**: people are in, and nobody has begun yet.

A paused campaign can show why it paused. "Few accepted your invites" means we paused it for you. See [Safety pauses](https://docs.b2bsignals.ai/campaigns/safety-pauses.md).

## What needs you

On a launched campaign, **Overview** opens with **Needs you**. Each row says what's waiting and has a button to deal with it.

![Campaign Overview with three Needs you rows and the How it's going numbers](https://mintcdn.com/b2-b-signals-llc/u5yYe4FZtFc5vtD_/images/campaigns/overview-needs-you.png?fit=max\&auto=format\&n=u5yYe4FZtFc5vtD_\&q=85\&s=af462642d59bc47aa1507a4c7535bc02)

A running campaign's Overview: Needs you on top, How it's going below.

| Row | What it means | What to do |
| - | - | - |
| A sender problem | A sender is paused or needs reconnecting, so the people assigned to it wait. | **Resume sender** or **Reconnect LinkedIn** |
| Messages waiting for your OK | Nothing sends until you approve. | [Approvals](https://docs.b2bsignals.ai/campaigns/approvals.md) |
| Messages or steps to do by hand | These wait for you to do them on LinkedIn. | **Open Manual sends**, see [Manual sends](https://docs.b2bsignals.ai/campaigns/manual-sends.md) |
| Invites to mark | You sent these by hand. Say whether each person accepted so the campaign can go on. | [Did they accept?](https://docs.b2bsignals.ai/campaigns/manual-sends.md#did-they-accept) |
| Replies waiting for your answer | Replies you haven't answered yet. These people left the campaign and nothing else goes out to them. | **Open Inbox** |
| Messages didn't send | Something stopped these from going out. | **Try again**, or **See them** |

When nothing is waiting, the section says so. Below it, **How it's going** shows **In campaign**, **Invited**, **Accepted**, **Replied** and **Meeting**. Rates appear once 50 people have been contacted for a week. Before that the page says it's too early to tell.

Under the numbers, one line says what's next:

| Line | What it means |
| - | - |
| "N people are waiting to start. Everyone has started by a day." | The daily limit for new people holds the rest back |
| "No one is in this campaign yet. New people join as they are added." | Nobody is in it |
| "Everyone has started. New people join as they are added." | Everyone has begun and at least one invite or message went out |
| "Nothing has been sent yet. N steps wait for you to do by hand." | People are in, and their steps wait in [Manual sends](https://docs.b2bsignals.ai/campaigns/manual-sends.md) |
| "Nothing has been sent yet. N messages wait for your OK." | People are in, and their messages wait in [Approvals](https://docs.b2bsignals.ai/campaigns/approvals.md) |
| "Nothing has been sent yet:" and a sender problem | A sender can't send, for example because it's paused |
| "Paused. Nothing sends until you resume." | The campaign is paused |

## Change or remove a campaign

> [accordion] Pause and resume
>
> **Pause** stops everything the campaign would send until you resume, and you get an Undo right after. People keep their place. **Resume** sets it running again and runs the same checks as launch. If a sender was removed or a list is gone, the resume is refused and the page says what to fix.

> [accordion] Duplicate
>
> **Duplicate** makes a draft copy. People and senders are not copied, and nothing sends.

> [accordion] Save as template
>
> **Save as template** keeps the steps, approvals and schedule. People and senders are never saved. Your templates are under **Templates**, in **Mine**.

> [accordion] Archive and unarchive
>
> **Archive** keeps the results and stops all sending. **Unarchive** brings it back as paused, so nothing sends until you resume. A campaign that never launched comes back as a draft. If someone in it joined another campaign in the meantime, they are stopped here and the message tells you how many.

> [accordion] Delete
>
> **Delete…** removes the steps and settings for good, after you type the campaign's name. People and their history stay in People. You can't undo it.
>
> A running campaign has to be paused first. A campaign that already sent messages can't be deleted. Archive it to keep the history.

Words like step, sender and reason are explained in the [glossary](https://docs.b2bsignals.ai/help/glossary.md).

## Related

> [card] [Create and launch a campaign](https://docs.b2bsignals.ai/campaigns/create.md)
>
> From a template, from a description, or from blank.

> [card] [Approvals](https://docs.b2bsignals.ai/campaigns/approvals.md)
>
> Check messages before they go out.

> [card] [Senders and limits](https://docs.b2bsignals.ai/campaigns/senders-and-limits.md)
>
> Daily limits, working hours and pacing.

> [card] [Safety pauses](https://docs.b2bsignals.ai/campaigns/safety-pauses.md)
>
> When a sender or a campaign stops on its own.

> [card] [Steps and messages](https://docs.b2bsignals.ai/campaigns/steps-and-messages.md)
>
> What each person gets, and when.

> [card] [Add people to a campaign](https://docs.b2bsignals.ai/campaigns/add-people.md)
>
> Who joins, who is skipped and why.

> [card] [Manual sends](https://docs.b2bsignals.ai/campaigns/manual-sends.md)
>
> Send by hand without connecting an account.

> [card] [Upcoming sends](https://docs.b2bsignals.ai/campaigns/upcoming-sends.md)
>
> What goes out next, and Send now.

> [card] [A/B tests](https://docs.b2bsignals.ai/campaigns/ab-tests.md)
>
> Try versions of a step and see which does better.


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