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Use this page to see how the parts of B2B Signals fit together, and which actions reach another person.

The loop

1

Sources find people

Sources bring people in. Radar, our AI, looks for people with a reason to hear from you. Watchlists follow people and companies you choose. You can also add people yourself. Nothing is sent at this step.
2

People holds everyone

Everyone lands in People, with the reason they came up and a stage that shows where they are with you.
People table with the All, To review, Ready and In outreach tabs, each row showing a reason, source and stage

People: the tabs All, To review, Ready and In outreach, with a reason and a stage on every row.

3

You review them

People from a source with review turned on wait in People › To review. You mark each one Good fit or Not a fit. Radar learns from your answers.
4

Campaigns write to them

A campaign is a set of steps, such as an invite, a message and a follow-up, sent from one of your senders. Each campaign starts a limited number of new people a day.
5

You approve what goes out

Depending on the campaign, messages wait in Approvals for your yes. If a sender has no connected LinkedIn, they wait in Manual sends for you to send by hand.
6

Replies land in your Inbox

Replies come into the Inbox, and the person’s stage moves on its own.
7

Reports show what worked

Reports show replies and results, so you can adjust your brief and your campaigns. Then the loop goes on.

Good fit and campaigns

Marking someone Good fit doesn’t put them in a campaign unless a route is set. Without a route, they wait in People › Ready until you add them yourself.
Good fit says you’d like to write to this person. It also teaches Radar to bring more people like them. It never sends a message by itself. When you mark someone Good fit, we check whether an active campaign would have taken them on its own. They join if one of these routes applies: Your plan must include sending, and every other check still applies. Someone on Do not contact, or already in another running campaign, doesn’t join.

How to tell what happened

Read the message that appears after you mark someone on their page:
  • If it ends with “Added to a campaign automatically.”, the person joined a campaign.
  • If it doesn’t, no route applied. The person is in People › Ready.
To write to someone in Ready, select them, click Add to campaign and choose a campaign. We check everyone first and tell you who would be skipped and why. See Add people to a campaign.
Add to a campaign dialog: 4 people will be added, 2 will be skipped, with the reasons In another campaign and Waiting for your review

The check before anyone joins: 4 will be added, 2 skipped, with each reason under why?.

When review applies

Each source has its own review setting. While review is on, a person whose stage is still New can’t start a campaign, even if you add them by hand. Mark them Good fit first. This only affects the first message of a campaign. With review off, people can join campaigns without being marked. A campaign can still ask for more through Who joins on their own in its settings, for example Only people I marked Good fit. A person has to pass both the source’s review and the campaign’s rule. Good fit passes both. Joining a campaign doesn’t mean the first message goes out that minute. Everyone waits for their day, based on the campaign’s New people a day and its sending days.

What sends a message

Who decides when messages go out

Each campaign has its own approval setting, shown when you launch it: You approve every message, You approve once per person, You approve each person’s first message or Messages send without your approval. Your First campaign from sign-up uses the first one. Safety limits apply on top. A sender has daily limits and sending hours, and a new sender starts slowly. Some problems pause sending on their own.

Review people

Good fit, Not a fit and what each one does.

Add people to a campaign

Every way someone gets into a campaign.

Stages

Where each person is with you.

Troubleshooting

Why someone was skipped or nothing is sending.